Updated: Target Audience

Updated! On Target Audience.

Our website will focus on the cultural site, A Famosa, so we will expect these type of visitors or target audience:

1. Male and female groups, aged 18 to 55, who want to know more about the cultural site so they will need much details from this website.

2. These groups will be divided into several sub groups with different interests and wants. The younger groups and the older groups.

3. We will expect the older group to know more about information about the site such as the historical data or information, nearby rest area and transportation.

4. The younger group are expected to know more about cheap budget tours, as they may be looking for budgeted tour for their visit. They may be looking for information related to the sites such as adventure and interesting activities that may be held at the site.

5. Families are also expected to be our target audience, looking for interesting family activities like the night safari and zoo including education tours and historical tours with their children. They may be looking for information related to the site such as bookings, family packages, etc.

6. It brings us to potential young visitors too, such as children. So parents would want to look for information about the site, any learning activities, etc.

Details:

www1.nst.com.my/Current_News/zoom/pdf/June

7. Foreign visitors are also expected to visit A famosa, from countries such as Korea and other Asian countries, they might be looking for information like, nearby accomodation, gift shops, site facts, site information and others. These foreign visitors may come in groups, so they will need to know more about budget tours, where tourguides are highly needed.

Based on this research we will be able to identify our potential target audience who will be reading our website, and we will be able to cater them the information needed.

Diana

Cheers!